1) Easy Navigation: You require the web site to flow from the main page to all the other pages that attract your visitors. Good navigation always help search engines such as Google and Bing to easily index your web content. 2) Neat Layout: Put the focus on your web content and have more whitespace. Make sure you only have 3 to 5 seconds to convince a new visitor to stay on your site, and become a potential customer. 3) Advanced CSS: CSS provides you much useful control over a website’s appearance and overall feel. CSS also offers accessibility and reusability of several website components. All in all, it cuts the page file size leading to low wait time, and improves your site considerably. 4) Maximum Web Site Scalability: Ensure that your website code and the design are scalable so that the site can be examined in all types screen sizes and platforms. 5) Cross Browser Compatibility: Don’t forget to check the website for Internet Explorer 5, Mozilla Firefox1+, Opera 7+, Safari3+ and Netscape Navigator 6+ as they constitute at least 95% of the world’s browsers.